Early wins come from solving a burning pain point, not from showcasing every shiny feature you can build. The moment you identify that problem, craft a one-sentence value prop so crisp it could headline Apple’s homepage—and repeat it everywhere. Stack credibility fast through micro-wins, certifications, and trusted advisors, then nurture relationships that convert those proofs into revenue. Price for sustainability, systemize repeatable tasks before they hurt, and guard the founder’s energy as ruthlessly as you guard your runway. Business development isn’t a finish line; it’s a flywheel powered by clarity, trust, and relentless customer focus.

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